ServicesYour CMO
I take the marketing seat.
You get more than ten years of B2B tech judgment without hiring a full-time executive. I set the plan, run the people and agencies who do the work, and report to your leadership.
What you get
- A year of marketing tied to your sales targets
- A monthly report your leadership can read in five minutes
- In-house motions, agencies, freelancers and tools run under one plan
- A budget tracked line by line
- When you are ready, I build the job description and the interviews for the person who takes over from me
The four steps
I get the assumption.
Your growth target, and what your leadership believes will get you there.
I build the plan.
The year by quarter, with audiences, campaigns, events, budget and owners.
I review.
With your leadership and your sales team, until it converts.
I execute.
A set number of days a month, a report every month, a review every quarter.
You'll know it worked when your leadership can say what marketing brought in last quarter.
- Terms
- Monthly retainer, renewed each quarter after a review, 30 days' notice either way.
Step one
Tell me your assumption.
Twenty minutes. You tell me what you believe about your market, and I tell you how I'd test it. If I'm not the right person for it, I'll say so.