Events

Events that put you in front of AWS sellers and their customers.

Events are my signature work. I plan them with the funding, bring the right AWS people into the room and follow up until the leads convert.

Plan an event See the catalogue

Formats

Nine formats, each with a job.

Scroll for all nine

01 / 09
AWS seller session
Teach an AWS account team when to bring you in, region by region.
Expected result
Seller referrals that convert into opportunities.
02 / 09
CXO roundtable
Twelve to twenty buyers, one topic, an AWS leader in the room.
Expected result
Buyer conversations that convert into next meetings.
03 / 09
AWS co-branded customer event
A customer event built and promoted with AWS.
Expected result
Leads met with AWS in the room, followed up to conversion.
04 / 09
ISV co-marketing
A joint event or campaign with a software partner.
Expected result
Shared leads worked to conversion, and a stronger ISV relationship.
05 / 09
Distributor campaign
A program run with a distributor and its resellers.
Expected result
Reseller leads followed through to conversion.
06 / 09
AWS Summit program
Booth, meetings and follow-up, planned months ahead.
Expected result
Meetings booked before the doors open, leads converted after.
07 / 09
re:Invent activation
A program around the week that books meetings before you fly.
Expected result
Executive meetings that convert into pipeline.
08 / 09
Competency or tier launch
Turn a new badge into a reason for sellers to call.
Expected result
A launch AWS sellers act on.
09 / 09
Signature SWAG
One object, or a whole concept no other partner has, designed with your brand.
Expected result
A brand people keep on their desk.

Each format is scoped and quoted with you. Billed at cost: venues, rentals, catering, activities, SWAG items, ad spend and travel.

How every event runs

An event that generates results.

01
Plan and fund
Goal, audience, AWS people, budget and the funding request, together.
02
Invite
Lists built with AWS sellers, invitations in English and French.
03
Run
On site or online, with a run sheet and a lead capture that works.
04
Follow up in 48 hours
Segmented follow-up for every attendee and every AWS seller.
05
Check conversion
At 30 and 90 days: which leads converted, with the proof AWS asks for.

Track record

Partner, seller and customer events, on both sides of the partnership.

At AWS I ran partner-facing events, AWS seller sessions and customer events with partners. As a partner CMO I ran Summits, re:Invent, seller events, an SCA kickoff and co-marketing with ISVs and a distributor.