Your product runs on the cloud. Make the cloud sell it.
AWS, Microsoft and Google run marketplaces and sales teams that bring partner products to their customers. A health software company, a manufacturer with a connected product or a fintech can use them as well as any IT firm, once it knows how they work. I spent six years in AWS partner marketing. I'll get you listed, known and sold.
Not a cloud partner yet? Start with a review of where you stand.
Any industry, one condition: your product runs on a cloud.
- Software companies in health, finance, retail, manufacturing, energy or education.
- Companies with a connected product: devices, sensors, data platforms.
- Suppliers to government and regulated buyers who need data kept in Canada.
- Companies already listed in a cloud marketplace that sell nothing through it.
Your buyers already have a budget with their cloud.
- Big buyers often commit to spend with their cloud provider, and marketplace purchases can count against that commitment. You stop being a new vendor to approve.
- Cloud sellers get rewarded for selling partner products. AWS, for example, gives its account managers incentives to co-sell software through Marketplace private offers.
- Cloud marketplaces sold USD 30B of third-party software in 2024. Omdia forecasts USD 163B by 2030, with partners on nearly 60% of it.
- A Canadian catch: AWS Marketplace doesn't accept Canada as a seller country for paid listings. You sell through a US entity or US banking. Plan it before you launch, not after.
My four steps, with the cloud as your channel.
I get the assumption
Which cloud your buyers use, what they already buy there, and the first deal that would prove it works.
I build the plan
The partner path that fits you, your listing, the message cloud sellers will repeat, the funding you can ask for, and the launch.
I review
With your team, and with the cloud's partner team when you have one.
I execute
Listing live, first campaign out, first co-sell opportunity registered, and every lead followed to a decision.
You'll know it worked when your first deal comes through a marketplace or a cloud seller.
- What I don't do
- Build your product or pass its technical reviews. If you need that first, I'll introduce you to a technical partner who does.
Start with where you stand.
A review of your cloud presence today: where you're listed, who knows you at the cloud, and what to fix first. I read it myself and reply within two business days.