One idea, aimed at the accounts and industry you actually want.
A campaign is one message carried through email, ads, events and your sales team, for a set list of accounts, with a start and an end. I run fewer of them than an agency would, and I make sure each one moves to a closed deal.
- The message and the offer, tested on your sales team first
- The account list and the people to reach
- Emails, a landing page, ads and the follow-up your sales team sends
- Tracking in your CRM, with consent
- A results report: what to keep, what to cut, what to try next
I get the assumption.
The accounts, the problem they have right now, and the offer you think gets a meeting.
I build the plan.
Channels, assets, calendar, budget, and who calls each lead.
I review.
Your sales team reads the message and the list. If they wouldn't send it, it doesn't go.
I execute.
Launch, weekly tuning, every lead chased to a decision, report at the end.
You'll know it worked when the meetings and opportunities from step one show up in your CRM.
- Where I use AI
- First drafts and versions per audience. The message and the list are mine.
- Rules
- Every email follows Canada's anti-spam law, and tracking follows Quebec's Law 25.
Tell me your assumption.
Twenty minutes. You tell me what you believe about your market, and I tell you how I'd test it. If I'm not the right person for it, I'll say so.