Services
AWS partner marketing, built around your plan.
I run every engagement myself. Every quote starts from your goals, your AWS team and your budget. You choose how to pay: by milestone, by project or by the hour.
How you pay
Your choice, every time.
By milestone
You pay as each agreed result lands: the plan approved, the event run, the campaign live.
By project
One quote for a defined scope, like a Summit program or a case study series.
By the hour
For reviews, funding requests and second opinions. Book a few hours or a bank.
Programs
Five ways to work together.
| Compare | Sprint Two focused weeks: a diagnostic, a joint plan with funding, or your positioning. | Monthly Two, four or six days a month of CMO time, on a six-month term. | Full programQuarterly Monthly leadership, plus a campaign, an event and content every quarter. | Yearly Four quarters, the year's joint plan and the event plan. | Hours For a review, a funding request or a second opinion. |
|---|---|---|---|---|---|
| Start here | Get a quote | Get a quote | Get a quote | Get a quote | |
| CMO time | Two focused weeks | 2, 4 or 6 days a month | 2 days a month | 2 days a month | As booked |
| Joint marketing plan with AWS | Sprint option | The year's plan | Quoted per request | ||
| Funding requests and claims | In the plan sprint | Quoted per request | |||
| Demand campaign | On demand | 1 a quarter | 4 a year | Quoted per request | |
| Roundtable or AWS seller event | On demand | 1 a quarter | 4 a year | Quoted per request | |
| Yearly event plan | On demand | 1 a year | Quoted per request | ||
| Thought leadership pieces | 1 a month | 3 a quarter | 12 a year | Quoted per request | |
| AI video | On demand | 1 a quarter | 4 a year | Quoted per request | |
| Case study | On demand | 1 every two quarters | 2 a year | Quoted per request | |
| Business review | Readout | Monthly review | QBR | QBRs and a yearly review | Quoted per request |
| Diagnostic fee credited | If you start within 30 days | If you start within 30 days | If you start within 30 days | ||
| Minimum term | 2 weeks | 6 months | 2 quarters | 12 months | 4 hours |
Every program is quoted for your goals. The Diagnostic counts in full toward any program started within 30 days.
How a quarter runs
Plan, launch, prove.
- Month 1
Plan
The joint plan with your AWS team, the funding requests and the campaign brief.
- Month 2
Launch
The campaign goes live, the event runs, the content ships.
- Month 3
Prove
Follow-up until the leads convert, a pipeline check, the proof AWS asks for, then the business review.
Is it a fit?
Right for you if
- You are Select or Advanced and want AWS to see your work
- You want one person accountable for AWS marketing
Not right if
- You are not yet at Select tier
- You do not have an AWS partner account yet
- You want results within a month
Catalogue
Pick what the quarter needs.
Pick a category, then the items that fit your goals. Each item is scoped and quoted with you. Billed at cost: media and ad spend, venues, rentals, catering, activities, SWAG items, travel and crews.
Webinar or virtual event
Planned, promoted and followed up, with an AWS speaker where it helps.
Expected result Leads followed up until they convert, plus a recording sellers can share.
CXO roundtable
Twelve to twenty buyers, one topic, an AWS leader in the room.
Expected result Buyer conversations that convert into next meetings.
AWS seller session
Teach an AWS account team when to bring you in, region by region.
Expected result Seller referrals that convert into opportunities.
Competency or tier-launch kickoff
Turn a new badge into a reason for sellers to call.
Expected result A launch AWS sellers act on.
Partner sales kickoff
Your team and your AWS contacts aligned on the year's plays.
Expected result One plan for the year, shared by your team and AWS.
AWS co-branded customer event
A customer event built and promoted with AWS.
Expected result Leads met with AWS in the room, followed up to conversion.
ISV co-marketing event or campaign
A joint program with a software partner.
Expected result Shared leads worked to conversion, and a stronger ISV relationship.
Distributor co-marketing campaign
A program run with a distributor and its resellers.
Expected result Reseller leads followed through to conversion.
Industry conference program
Presence, meetings and follow-up at the right show.
Expected result A plan that leads to conversion: meetings booked before the show, leads converted after.
Exclusive activation
A private experience for a short list of buyers.
Expected result Top accounts converted into next steps.
AWS Summit sponsorship
Booth, meetings and follow-up, planned months ahead.
Expected result Meetings booked before the doors open, leads converted after.
re:Invent activation
Meetings booked before you fly, follow-up the week after.
Expected result Executive meetings that convert into pipeline.
Industry Zone campaign
Your place in a Summit industry zone, with the campaign around it.
Expected result Industry buyers AWS brings, converted into leads and pipeline.
Signature SWAG
One object, or a whole concept no other partner has, designed with your brand.
Expected result A brand people keep on their desk.
Annual events strategy
The year's event calendar, budget and funding plan.
Expected result A clear event calendar, each event with its expected result and conversion goal.
Written case study
From interviews to customer approval, written for AWS review.
Expected result Proof AWS sellers forward and reviewers accept.
Video case study
The customer story on camera, crew coordinated.
Expected result A customer story sellers can send in one link.
Offer kit
Everything an AWS seller needs to pitch your offer.
Expected result Sellers who can pitch your offer without you.
Whitepaper
A sourced argument your buyers can share inside their company.
Expected result Downloads that become leads, nurtured to conversion.
E-book
A practical guide that earns contact details.
Expected result Leads who asked for your expertise, nurtured to conversion.
APN blog post
Written to AWS guidelines and submitted with you.
Expected result Visibility on AWS's own channel.
Social content
A quarter of posts for your page and your leaders.
Expected result A steady presence where buyers and sellers look.
Executive ghostwriting
Your leader's voice, every week, in their name.
Expected result A leader people recognize and follow.
Quebec French adaptation
Existing content rewritten for Quebec readers.
Expected result Content Quebec buyers read as their own.
Landing page
One page, one offer, built to convert.
Expected result More of the right visitors converting.
Microsite
A small site for a solution or a campaign.
Expected result One home for a solution and its proof.
AWS seller portal
One place where AWS sellers find your offers and proof.
Expected result Sellers who find, trust and refer you.
Marketplace listing
A new AWS Marketplace listing, or a rewrite.
Expected result A listing ready for co-sell and private offers.
Partner Solutions Finder profile
Your AWS profile rewritten so buyers and sellers get it.
Expected result A profile that gets you shortlisted.
TCO calculator
A cost comparison your buyers can run themselves.
Expected result Buyers who see the business case and convert into conversations.
Partner Ready Campaign launch
An AWS campaign kit, adapted to your offer and launched.
Expected result An AWS campaign live fast, with leads followed to conversion.
Demand campaign
Offer, audience, ads and follow-up, run for a quarter.
Expected result Leads from a defined audience, converted and measured.
Lead program
A steady flow of leads, reported every month.
Expected result Qualified leads every month, tracked to conversion.
Ad account set-up and tracking
Accounts, pixels and conversion tracking, set up once.
Expected result Every lead traced from source to conversion.
Paid media management
Campaigns run and tuned every week, media on your card.
Expected result Spend that follows lead conversion, not clicks.
How quotes work
Same quote, funded or not.
Funding work is included in anything I run. Need only the funding request? I quote that too. Never a percentage of funds.
Competitors handled in the open.
If I work with a direct competitor in your region, I will tell you, and I plan your campaigns and events so they never clash.
Written natively in French.
Quebec French is written, not translated. Adaptation of existing work is in the catalogue.
Built for Quebec rules.
French content built for Loi 96. Forms, tracking and lead lists built for Loi 25 consent.
Questions
Why no prices on the site?
Every partner starts from a different place: tier, team, market and AWS relationship. A fixed price would mean paying for work you do not need. Tell me your goals and I come back with a quote.
Can AWS funding pay for this?
Often, in part. I plan every activity so it can be funded where the program rules allow, then I prepare the request and the proof. The rules change, so I check them for each request instead of quoting them from memory.
What happens after the minimum term?
Monthly continues month to month with 60 days' notice. Quarterly and Yearly renew by quarter, after a review.
Do you replace my marketing team?
No. I either add the AWS layer to your team or act as the marketing lead until you hire one.
Start with a Diagnostic.
Two weeks to see your AWS marketing the way AWS sees it. You get a scored review, a funding map and a 90-day plan. The fee counts toward any program started within 30 days.