Five paths. One route.
Answer five questions. You'll see what you get at each stop, the milestone that proves it worked, and how long it takes.
Just need the plan?
Two weeks. Your joint marketing plan with AWS and your funding requests, ready for the next planning cycle. No Diagnostic needed first.
Base camp to Camp 2
- Base camp · IntroKnow where you standWhat AWS sees today, the programs you qualify for and who matters for you at AWS.You'll know it worked when we walk through the readout and agree your route.
- Camp 1 · PlanA plan AWS agrees toYour positioning in one sentence, a joint marketing plan and one story everywhere AWS reads about you.You'll know it worked when your AWS team has the plan.
- Camp 2 · LaunchYour first campaign liveOne campaign run end to end, a session for AWS sellers and a first case study.You'll know it worked when you have qualified opportunities that AWS accepts.
- Timing
- About three months after the Diagnostic.
- Terms
- The Diagnostic, then the 90-day Foundation. 90 days is the minimum.
- Positioning
- Alongside your team: I plan, guide and review, your team executes.
- In your pack
- Nothing extra yet. Add any time.
- Conditions
- No PDM: AWS expects you to market yourself. This route is built for that.
This opens your Diagnostic request with these choices filled in.
How engagements work.
Base camp firstThe Diagnostic has a fixed scope and takes about two weeks. Its fee counts toward the Foundation if you start within 30 days.
90 days minimum for campaignsThe Diagnostic is the smallest engagement you can buy. The Plan sprint is the next one up. Campaign work starts with the 90-day Foundation, Plan and Launch together.
Then a retainerA monthly retainer, renewed each quarter after a review. Either of us can end it with 30 days' notice. Everything I built is yours.
Extras at any campEvents, case studies, French adaptation, Marketplace listings and more, quoted per item when you need them.Billed at cost, never marked up, approved in writing before any spend: ad spend, venues, catering, travel, SWAG, production crews, certified translation and tools in your name. Taxes extra. AWS funding can cover part of some campaigns where the program rules allow; I prepare the request and the proof. Reaching a tier also depends on your certifications and launched deals.
Why no prices?
Two partners at the same tier rarely need the same climb. After the Diagnostic you get one quote for your route, with the milestones written in.
Doesn't AWS already help with this?
Yes, and it's a good place to start. AWS Partner Marketing gives you the programs: ready-made campaigns, funding once you qualify, training and guidance. I complement it. I turn those programs into campaigns and pipeline inside your business.
Can AWS funding pay for this?
Often part of the campaigns, rarely the strategy. AWS funds approved marketing activities, mostly from Advanced tier up. Funding rules change often and the current version lives in Partner Central, so I check them there, plan each activity so it can be funded, then prepare the request and the proof.