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Channel CMO

Tracker · updated monthly

AWS partner change tracker

Every AWS partner change that affects how you sell, market and get funded, newest first. Checked weekly, published monthly. Each entry links to its AWS source.

Last updated: Next update:

Automated: entries come from the monthly run and are reviewed before publishing

My read this month

AWS keeps moving partner work into Partner Central and scoring it there. The partners who win in 2027 will be the ones whose records, listings and proof are complete before the funding cycle opens.

Drafted by the monthly run, edited by Marie
AWS partner changes, newest first
DateChangeWhat it means for partnersArea
Partner Forward Deployed Engineering pathways: three free Skill Builder pathways and two credentials, FDE Validated and FDE AdvancedA way to prove production agentic AI delivery skills to AWS and customers.Training
Attributed Revenue Dashboard in Partner CentralRevenue by product, AWS service and billing period, to show AWS your impact.Partner Central
AWS Data Competency adds Databases and Relational Databases categoriesNew ways for data partners to get validated.Programs
Partner Central agents cover all funding programs, including SCA and AWS Growth InitiativeFaster answers on eligibility and fewer errors in fund requests.Funding
Marketplace listings attach directly to co-sell opportunitiesA Marketplace or partner solution is required to reach Committed or Launched.Marketplace
Agentic co-sell: Opportunity Quality Score and three co-sell motionsEvery deal is scored and routed. Record quality decides AWS engagement.Co-sell
Express private offers in co-sellAWS sellers can invite customers to custom Marketplace pricing.Marketplace
AWS Partner Central agents, in the console and by MCP in your CRMPipeline insights, sales plays and funding recommendations on every deal.Partner Central

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The same tracker, with my read on what to do next. Available to you in English or French.

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Method

Sources

  • AWS Partner Network blog
  • AWS What's New
  • Partner Central release notes
  • AWS program guides

Rules

  • Only changes that affect partners
  • Every entry links its AWS source
  • Nothing stated from memory
  • Reviewed before it goes live

Rhythm

  • Checked every Monday
  • Published on the first business day of the month
  • Guides updated when a change touches them